Business Growth Framework: delving deeper into the foundations of success.
Are you an ambitious leader determined to grow your business?
Following early stage success, many leaders we speak with struggle to grow further and aren’t sure what’s holding them back from reaching their goals.
There’s no quick fix, but there is an intelligent tried and tested solution: rather than attempting to cover everything at once, its starts with three pillars that have the greatest impact on business growth.
With that focus, typical benefits are:
Elevated business performance – collective performance lifts when everyone shares a clear understanding of what excellence in your business is, and how to achieve it.
Strong sense of inclusion – it’s no wonder that embedding operational brilliance into your organisation unites your people and makes them feel like an integral part of something bigger.
Excitement – all of this adds up to high levels of excitement! Your team begins to feel more positive and enthusiastic about their work and how it fits with your broader mission.
Openness – a successful team has a culture of transparency, and when you start to communicate with honesty and openness this creates trust and highly positive working environments.
Higher motivation – shared purpose, strong culture, and mutual understanding means higher levels of happiness, creativity and teamwork.
What are the three growth pillars?
Pillar #1: Vision & values.
Have you heard about the NASA janitor who, when asked by President Kennedy about is job at NASA replied: “Mr President, I’m helping put the first man on the moon”? He definitely had a clear sense of the part he played in that famous mission.
When your mission is clear, and all your people feel included, you have a much greater chance of achieving it - together. And is so worthwhile to invest in getting that right, because, when it’s not clear, the impact is:
Low levels of motivation, engagement and trust.
Missed growth opportunities.
High employee churn.
Genuine, authentic values[1] set the scene for your brand personality and character, setting you apart from companies offering similar products or services. So the right customers see you as the best option for them.
They also influence attitudes and behaviour in a business, so it’s vital that everyone understands and embodies them to ensure cohesion and the results you’re aiming for.
Pillar #2: Customer & standards.
This pillar sets the scene for what good looks like in your organisation for how you serve your customers.
Without clear definition of how you meet – and exceed – expectations on all fronts, in every customer interaction and process, in every strand of your business, you might experience:
Customer confusion, frustration, and dissatisfaction.
Complaints.
Negative word of mouth.
Loss in revenue.
The deeper you delve into these areas to clarify them, the easier it is for your entire team to deliver a cohesive and consistently excellent experience to your customers – and that’s what keeps them returning and recommending you time and time again.
Pillar #3: Talent & culture.
This is all about how you lead and develop your people, and the environment you create for them to work in. This is vital – but achieving that remains a mystery to many leaders, who find it complicated and difficult to achieve, resulting in typical challenges, such as:
High employee turnover and recruitment challenges.
Low motivation and productivity.
Team conflict.
Negative public perception.
Now is the time to really drill down in these areas – culture is a highly influential factor for the Millennial and Gen Z employees who now make up the majority of the workforce.
Getting this right is 100% worth doing, because positive culture has a significant impact on employee engagement, retention, and productivity.
